3. Research into chosen target audience for own products

This is the questionnaire I used to get information about my target audience. My results have told me that:
60% of my readers are male and 40% are female
Readers are aged between 15 and 24
Every reader listens to Hip-Hop music and 80% also listen to R&B music. Other genres that they listen too include Dance, Pop, Reggae, Soul and Electronic
They spend their free time socializing with family and friends, playing video games and playing sport. They mostly play basketball, football, rugby and tennis.
They spend their disposable income on music downloads, clothes and technology. Products they have brand loyalty to include Levi, Lyle and Scott, Fred Perry, Dell and Apple. 100% of readers own an iPod or similar MP3 device. 70% of readers get their music via download services such as iTunes, and roughly get new music every week. Their favourite artists include Dizzie Rascal, Jay-Z and Akon. 60% of readers are unable to play any musical instruments.
They regularly attend gigs and are interested in attending music festivals.